Product Description
Provides advice for entrepreneurs who have payrolls to meet, customers to supply and bankers to satisfy. The cassettes contain characters who act out real-life business scenarios…. More >>
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I’ve always been a big fan of Dan Kennedy. I don’t subscribe to his marketing newsletter anymore because life has taken me elsewhere. (Actually, I need fewer clients, not more).
I read this book several years ago, and I read it at least twice more after that. I truly love this book as well as all of his other titles. What makes Dan Kennedy and this book in particular, click with me, is his contrarian approach to business and life. Dan has a high school diploma and that’s it. He is street smart and self-taught. I love those nitty gritty real life “in the trenches” business war stories. You know the old saying, “Those who can do, those who can’t teach.” Dan has done it all, and then he teaches it. I’m glad he does.
One of the things that has always struck me about his writing is his sarcastic writing style. It’s so “in your face.” It’s not sugar coated “feel good” stuff that goes away after you put the book down. It’s real common sense. It works because he’s done it. He’s living proof of having done it, and this is a great collection of war stories. For the price, it’s a steal.
I’m giving this book 5 stars because of originality and real-life examples. I found myself laughing much of the time at the hilarity of some of the stories.
Apparently, this book is out of stock or out of print. I would recommend using a search service to locate a good used copy. You certainly can’t have my copy!
Rating: 5 / 5
I’m amazed — Where else can you get so much great business advice for so little money? This is an absolute must read for anybody who is starting their own business. If you really want to know what it takes to be successfully self-employed — read this book. Hard core advice for people who want to succeed in business. As true today as it was in 1993 when Dan wrote it.
April 15, 2010 at 5:19 pmRating: 5 / 5