Here’s Why Every Business Needs Social Media Marketing
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. It is no secret that new marketing avenues have now been formed courtesy of social media. Social media is a powerful tool with the power to share whatever information all over the world in a matter of seconds. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Read on to learn more why social media is a big deal in the business world.
One of the benefits of social media is increasing brand awareness. There is need to capitalize on all opportunities that maximize visibility. Social media is the perfect way to create new channels to give your brand a voice and content. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A Facebook user, for example, could get to have a deeper understanding of your brand as he/she goes through the news-feed. What is more, an apathetic client could become more acquainted with your business after coming across it on multiple networks.
There is also an improvement in brand loyalty for companies that incline towards social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This study is a classic example of how social media is efficient in promoting client loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
Social media is all you need whenever you need consumers to become receptive to messages. Truth be told, social media platforms such as Twitter and Facebook are never viewed as marketing tools but seen as avenues for social networking. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.
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