Web Design And SEO For Contractors And Realtors.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate professionals should also take advantage of the traffic.
Several steps can be taken by people in the real estate to optimize their real estate sites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. One way to attract traffic to the site is to write blogs on those particular properties. The address of the property in which customers will be interested in should be the target of the blog. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. This is due to the fact that they are key engagements on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.